Morning! Hello! Thinking Thursdays here we are. Well, you are allowed to think all the time, not only on Thursdays.
So I need to highlight. I use behavioural science as a way to explain the WHY and arationality, as well as "games" to nudge and explain our behaviours.
I, with my team @ Merlin, have been working on the create the "games" of savings. We will talk about that another time.
Going back to behaviours, games, nudges, the WHY and the HOW, Here is a long time favourite video sent to me by a fellow enthusiast Alexis Mather. The speech is called "Games animals play", by Nick Davies, prof of Behavioral ecology at Cambridge uni. Although the setting is dry, the content is mesmerising, tackling something a bit simpler, the animals, because,- as the professor says - humans do not know what the hell they want :D:D:D. Why interesting? It gives an insight into our behaviours and the ingenuity of life.
Here is the link.
https://sms.cam.ac.uk/media/2188191
#thinkingthursdays #games #behavioralscience #behavioraleconomics #behaviouralecology #evolutionary #fintech #startups
Photo by Andrey Metelev on Unsplash